Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to share on WhatsApp (Opens in new window), Click to email this to a friend (Opens in new window). Netflix’s The Great Hack primarily focuses on Cambridge Analytica, the infamous firm embroiled in legal action in their involvement in using Facebook data to target behavioural change in the Trump campaign and Brexit. 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This story has been shared 87,933 times. 1,566, This story has been shared 1,327 times. “It would be about Facebook Inc. and the depth of their influence.”. The scandal broke in March 2018 after newspapers reported that Cambridge Analytica still had data it had promised to delete after learning of its questionable origins. Your Ad Choices Starring: Skyler Gisondo, Kara Hayward, Vincent Kartheiser. What Time Will HBO Max's 'Heaven’s Gate' Docuseries Premiere? At the end of 2013, Netflix had 33 million US subscribers. Craig Conover's Girlfriend: Is the 'Southern Charm' Star Still With Natalie Hegnauer? I found the content on this super helpful to learn text mining and to plot the below charts. Netflix: Big Data and giving people what they want. 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Cambridge Analytica pleaded guilty for not giving Carroll his data, and he says in the film that he accepts that he’ll probably never get it. The original Cambridge Analytica whistleblower, Chris Wylie, told the UK Parliament that it doesn’t really matter whether the firm succeeded. Federal election records show that the Trump campaign paid Cambridge Analytica roughly $6 million. JOIN NOW. The film is a much-needed recap of an urgent issue, but even sometimes it’s still hard to keep track of all of the moving parts. Their success can be attributed to their impressive customer retention rate, which is 93% compared to Hulu’s 64% and Amazon Prime’s 75%. Do 'Dash & Lily' Get Together In the End? Why is Prue Leith on Crutches in ‘The Great British Baking Show: Holidays'? Social data is a more extensive, horrifying scope that can be the decider in elections. Though Cambridge Analytica CEO Alexander Nix vehemently denied it, the company also worked for the Leave EU campaign, a group which heavily influenced the vote to United Kingdom’s withdrawal from the European Union in June 2016. Cambridge Analytica drew data through a Facebook app that purported to be a psychological research tool. otherwise known as Big Data. I’ve watched 8 of them till now. Under Facebook’s policies at the time, the app was able to draw information from those users’ friends as well, even though those friends never consented. By clicking "SIGN UP" above you agree to the Terms of Use and Privacy Notice. You can watch as much as you want, whenever you want without a single commercial – all for one low monthly price. Watch Now on Netflix. Among other things, “The Great Hack” shows footage of Kaiser on stage during the Leave.EU campaign launch. The truth is likely somewhere in between — but just where, the movie doesn’t explore. Netflix, an undisputed leader and innovator in the over- But Cambridge Analytica has denied involvement in the campaign for the UK to leave the European Union. This story has been shared 151,015 times. According to the documentary, Cambridge Analytica was working on 10 national campaigns for a prime minister or presidential election every year. Thanks for contacting us. Get news & recommendations for Netflix, Hulu, Amazon, HBO, and more, in your inbox. Through Big Data and dataviz, Netflix seamlessly delivers mind-boggling personalization to each customer. He was discussing the potential role Cambridge Analytica played in Brexit, but his sentiment could have easily applied to Trump. When Does 'Attack on Titan' Season 4, Episode 2 Arrive on Hulu? 'The Mandalorian' vs. 'The Queen's Gambit': What Won November 2020? Netflix spent around 100 million on 26 episodes of House of Cards by analysing the data of its viewers, i.e on the basis of their customer behaviour as well as feedback. 1,585, This story has been shared 1,566 times. We just don’t have enough detail to see what kind of impact it had.”. His efforts ultimately were rebuffed, and the filmmakers didn’t learn more on their own. 736, This story has been shared 723 times. technology platforms crafted to gather this data and conduct the analyses must be powerful enough to deliver timely insights today and flexible enough to change and grow in business and tech-nology landscapes that morph with remarkable speed. Cambridge Analytica said it never used Kogan’s data in its work for Trump. “It looks like they did take some kind of action. But she said Cambridge Analytica’s work cannot be taken in isolation. Netflix is a streaming service that offers a wide variety of award-winning TV shows, movies, anime, documentaries, and more on thousands of internet-connected devices. Not every great film is available for instant viewing on Netflix, but many very good ones are. This data is supplement with geo-location data, device information, time of day and week, as well as social media data. Experts say Cambridge Analytica’s influence was plausible but inconclusive. Cambridge Analytica, whose clients included Trump’s 2016 general election campaign, paid Kogan for a copy of the data, even though the firm was not authorized to have that information. It’s also worth watching for a reminder of the tremendous power and threat of Big Data. British investigative journalist Carole Cadwalladr, who broke the initial stories on the scandal for The Guardian newspaper, notes in the movie that Cambridge Analytica “actually points to this much bigger, more worrying story, which is that our personal data is out there and being used against us in ways we don’t understand.”. Carol Coldwater, the reporter who connected the company and the Brexit group, faced a harsh smear campaign from Cambridge Analytica after she published her report. 'The Great British Baking Show'/'Derry Girls' Crossover was the First and Last Good Thing to Happen in 2020. Netflix is quietly transforming the entertainment industry with data. Before, I dive into processing the texts from both the data sets, a big shout out to the “Text Mining with R” by Julia Silge and David Robinson. By this point, most of us understand that everything we do online is somehow being monitored, stored, and used for financial gain by some undefined evil entity. The movie, out on Netflix and in some theaters Wednesday, follows former Cambridge Analytica executive Brittany Kaiser around the world, from the Burning Man festival in Nevada to a pool at a hideout in Thailand to a flight from New York to testify in Robert Mueller’s investigation on 2016 election interference. Netflix’s The Great Hack explores how Cambridge Analytica sold your data during the 2016 election. 54,441, © 2020 NYP Holdings, Inc. All Rights Reserved 151,015, This story has been shared 7,257 times. These movies reveal the smart use of data and machine learning to make our lives better.Today, I am listing down some of the best documentaries on Data Science, Statistics and machine learning that I have come across.A documentary is nothing but a nonfictional r… Warning issued about COVID-19 vaccine after patients suffer reaction, Inside Karlie Kloss and Joshua Kushner's new $23.5M Miami estate, Rich Miami parents losing minds over Ivanka and Jared's school choice, 'Ellen' loses sponsors, A-listers and viewers following workplace misconduct scandal, George Clooney was hospitalized after losing 28 pounds for his latest role, Brittany Kaiser, former director of business development for Cambridge Analytica, 24-year-old woman dead after dropping iPhone into bathwater, Football coach Tony Dungy would love to coach this basketball star, Lizzo says she’s having ‘negative thoughts’ about her body, Ellen DeGeneres tests positive for COVID-19, Twitter Roasts Matthew Morrison’s ‘The Grinch’ Musical: He Was “One Stroke Away From Orgasm At All Times”, © 2020 NYP Holdings, Inc. All Rights Reserved, 10-year-old chess prodigy can help you beat ‘Queen’s Gambit’ Beth Harmon, At 86, Sophia Loren still feels 20, shares six key life lessons, Daisy Coleman's mom wrote troubling post weeks before her suicide, Gabriel Chavarria on playing Selena's brother in Netflix show, announcing a record $5 billion fine against Facebook, New study shows startling dangers of indoor dining during COVID times. From the recently trending documentary The Social Dilemma to the nail-biting drama Searching, here's what you should tune into if you're in the mood for a reality check on Big Data. Or, ‘Well, he probably would have come in first anyway,’” Wylie said in a snippet included in the movie. 78,407, This story has been shared 54,441 times. 611, This story has been shared 579 times. Countries, other than the U.S. and Britain, include Malaysia, Lithuania, Romania, Kenya, Ghana, and Nigeria. Big data has helped Netflix massively in their mission to become the king of stream. Roughly 270,000 people downloaded and shared personal details with the app. The app was designed by then-University of Cambridge researcher Aleksandr Kogan. Sorry, your blog cannot share posts by email. “If you’re caught cheating, you lose your medal.”. We've received your submission. Seuss' The Grinch Musical!' (According to the New York Times, Kaiser’s claims remain unverified.) From these subscribers, Netflix gathered every event (every time the user rewinds, fast forwards or pauses), every rating, every search. Last week I released a list of must watch movies on Machine Learning and Data Science. Zuckerberg is out for nothing... Post was not sent - check your email addresses! 723, This story has been shared 720 times. Cambridge Analytica then used that data to create a personality profile of every voter in the United States. Not until 12 minutes before the credits roll does the movie mention other factors at play, including a Russian-led misinformation campaign centered on fake posts and ads to sow discontent in the US electorate. Among the at least 30 million profiles it had, Cambridge Analytica zeroed in on the “persuadable” Facebook users, aka the ones who the company thought they could sway to vote for Trump, especially the ones who lived in a swing state—at least, according to Brittany Kaiser, who narrates all of this in a voiceover in the film. Sorry, your blog cannot share posts by email. NEW YORK — The new documentary “The Great Hack” captures how Facebook’s cavalier handling of user data in the Cambridge Analytica scandal posed a threat to democracy. Apple co-founder Steve Wozniak has some advice for most Facebook... As declarations go, it’s astonishing. 740, This story has been shared 736 times. One such app was a personality test, and the data collected included statuses, likes, and even private messages. She reveals internal emails, calendar entries and video sales pitches, although the movie doesn’t quite connect the dots on what the documents really say. 7 Shows Like 'Virgin River' to Watch After You Finish Season 2, HBO Max Warner Brothers 2021 Release Schedule: 'Matrix 4,' 'Tom and Jerry,' 'Space Jam 2,' 'Dune' Release Dates. 'The View' Destroys "Entitled Brat" Olivia Jade After 'Red Table Talk' Interview, © 2020 NYP Holdings, Inc. All rights reserved, New Documentary 'Billie' Presents Jazz Great Billie Holiday As The Master Of Her Own Fate, Rather Than A Victim. Carole Cadwalladr, who broke … It also shows Leave.EU’s online statement on hiring the firm. To help you out, here are some of the biggest takeaways on Cambridge Analytica and data collection from The Great Hack on Netflix. 'The Great British Baking Show: Holidays': What is Cork Battenburg? Listening to Kaiser, a self-described whistleblower, you might think Cambridge Analytica won the election for Trump. The three documentaries that come to mind for me are: * Humans Need Not Apply This was one of the first short documentaries that really made me realize the impact that machine learning will have on society. This documentary-drama hybrid explores the dangerous human impact of social networking, with tech experts sounding the alarm on their own creations. It’s a convenient story to believe.”. Kaiser, who was the firm’s business development director, explains that the data helped Cambridge Analytica identify “persuadable voters.” She says the firm targeted blogs, websites, articles, videos and ads specifically at them “until they saw the world the way we wanted them to.”. 684, This story has been shared 611 times. Privacy Notice July 24, 2019 | 3:55pm | Updated July 24, 2019 | 4:19pm. If you’ve never heard of Cambridge Analytica, or you aren’t steeped in all the details of the scandal that landed Mark Zuckerberg in front of Congress and his company under major federal investigations, “The Great Hack” provides a good overview on the way companies like Facebook collect and use data to influence your thinking. Cambridge Analytica created Facebook apps that mined Facebook users’ data. Most of us have heard of Cambridge Analytica, and we know it’s involved in some kind of scandal with Facebook, data collection, and the 2016 U.S. election. Facebook said as many as 87 million people might have had their data accessed. Instead, it tries to suggest a larger influence, without fully exploring those dynamics. The Netflix documentary, directed by Karim Amer and Jehane Noujaim, looks at Cambridge Analytica, described in the film as a "data-driven communications company" by former CEO Alexander Nix. Documentary: 'The Great Hack' NPR's Sarah McCammon speaks with filmmakers Jehane Noujaim and Karim Amer about their Netflix documentary The Great Hack. Christopher Wylie, a data consultant who helped build the company, describes how he worked on creating Facebook apps that would skim data from not just Facebook users who used the app, but anyone who was friends with the user. In 2019, Netflix launched another attack on Silicon Valley with a documentary called “The Great Hack,” which focuses on Facebook’s Cambridge-Analytica data scandal. Big data. While Netflix's Narcos tells the fictionalised story of an era gone by, this documentary tells the current situation of the drug war in Mexico. Which 'Southern Charm' Cast Members Had Covid? Do Not Sell My Personal Information, Your California Privacy Rights Netflix is successful thanks to big data and analytics. 1,327, This story has been shared 911 times. It’s an engaging and relentlessly informative 113 minutes that centers on several key players: David Carroll, a college professor who fought Cambridge Analytica in court in an effort to retrieve his data; Brittany Kaiser, a whistleblower who once worked for Cambridge Analytica as its director of business development; and Carole Cadwalladr, an investigative journalist who connected Cambridge Analytica to the Brexit campaign. American Murder: The Family Next Door. At around 2AM on August 13, 2018, 38-year-old Shanann … The social media arm of Trump’s campaign—called Project Alamo—spent an estimated $1 million a day on Facebook ads. It is then that Kaiser expresses doubt: “Maybe I wanted to believe that Cambridge Analytica was just the best. 579. Netflix has over 100 million subscribers and with that comes a wealth of data they can analyze to improve the user experience. Wylie called it “a propaganda machine.”. Data collection. 'Southern Charm': Leva Bonaparte Explains The Advice She Gave to Kathryn Dennis After The Monkey Emoji Incident. Instead, the movie is mostly a recap of what’s already been reported in various news outlets. Netflix knew through its use of Big Data that its customers liked Kevin Spacy and through correlation, … 'Star Trek: Discovery' May Have Just Found Its Own Q, Netflix Shares Magical First Look at 'Fate: The Winx Saga', Stream It Or Skip It: 'The Uncanny Counter' On Netflix, A Korean Series Where Four Noodle Shop Employees Fight Evil Spirits. This story has been shared 151,015 times. Where to Watch 'Demon Slayer: Kimetsu no Yaiba the Movie: Mugen Train'. Cambridge Analytica shifted the blame to Kogan, who in turn accused Facebook of trying to deflect attention from what he called its own negligent and systematic exposure of user data. The Trump campaign also denied using the firm’s data. Fig 7: Total content spend and spend per title per quarter; Source: Analysis by Srinivas Vadrevu based on data from Netflix financial statements 2019Q4. And it’s not surprising that the company would seek to minimize its role once caught. In other words, it’s bad enough that this was going on, irrespective of whether it worked. David Carroll, a Parsons School of Design professor who is also heavily featured in the movie, says that given how close the election was in certain states, just turning a “tiny slice of the population” was enough. Nor does the movie explore Facebook’s own attitudes toward data or what Syracuse professor Grygiel describes as a fake news environment for Cambridge Analytica to exploit. It’s not surprising that Cambridge Analytica’s marketing pitches, as disclosed by Kaiser and through undercover footage captured by Britain’s Channel 4, would boast of the company’s capabilities. The foremost application of Big Data at Netflix systems is the “recommendation system”. ... often to much less fanfare than their big-screen counterparts. “They had the data, (but) it’s not quite clear how it was fully rolled out,” Jennifer Grygiel, a Syracuse University communications professor, told the Associated Press. With a company valuation of over $164 billion, Netflix has surpassed Disney as the most valued media company in the world. 745, This story has been shared 740 times. Kaiser told the UK Parliament last year that Cambridge had also worked with Brexit supporters. From Hulu and Netflix’s competing Fyre Festival documentaries, which both capture the … There are few better ways to tell a complicated true-life story than a well-made documentary. Post was not sent - check your email addresses! Terms of Use Do Not Sell My Personal Information. Those users would get bombarded pro-Trump or anti-Hillary Clinton ads on their Facebook page. Stream It Or Skip It: 'Dr. 87,933, This story has been shared 78,407 times. But it doesn’t prove claims in the movie that the ill-gotten data helped elect Donald Trump. “Bird Box,” a thriller starring Sandra Bullock, sucked in 45 million Netflix viewers in a week. But data shows that Netflix employees are, overall, as satisfied as those at other media companies — and on some factors, like pay, they’re happier. 'Great British Baking Show': Who Is In The 'Derry Girls' Cast? In an interview, former COO Julian Wheatland says it’s not about one company, because “the technology is still out there.” Later, Coldwater points to evidence that WhatsApp may have influenced the Brazil election and Facebook was used to incite “racial hatred” in Myanmar, leading to genocide. I’m not the only one who thinks this way. The FTC also sued the British firm, which has filed for bankruptcy. But chances are that these movies and shows will make you question things that have been so normalised, we don't look up from our screens to think about them. When Does 'Attack On Titan' Season 4 Come Out On Hulu. What The Great Hack, a new eye-opening Netflix documentary from filmmakers Karim Amer and Jehane Noujaim, does is break down exactly how and why our online data is collected, and what that means for the current state of political warfare. The movie could have left it there. 7,257, This story has been shared 1,585 times. The best thing The … 'Fargo' Season 4 Finale Recap: History Lesson, 'Fargo' Season 4 Finale: 7 Burning Questions, Explained, 'Fargo' Season 4 Episode 10 Recap: No One Here Gets Out Alive, Gaetano's Death in 'Fargo' Wasn't an Accident — It Was Karmic Murder, How The 'Southern Charm' Cast Reacted to Charleston's Big Statue Removal. Don’t watch The Great Hack on Netflix if you ever want to feel safe on the internet again. 911, This story has been shared 745 times. Your California Privacy Rights How Netflix uses Big Data in practice. “When you’re caught in the Olympics doping, there’s not a debate about how much illegal drug you took, right? NEW YORK — The new documentary “The Great Hack” captures how Facebook’s cavalier handling of user data in the Cambridge Analytica scandal posed a … This week, a Netflix documentary on Cambridge Analytica sheds light on one of the most complex scandals of our time. Sitemap 'Dash & Lily' Soundtrack: Here's the Full List of Every Song, Best on Netflix: The Top 11 Romantic TV Dramas. The movie tries to illustrate that through Carroll’s quest to get information on what Cambridge Analytica had on him. Watch all you want. 720, This story has been shared 684 times. Cambridge Analytica shut down on May 1, 2018, following a Channel 4 undercover video that showed the CEO boasting about the company’s role in Trump’s election. The movie’s release coincides with the Federal Trade Commission announcing a record $5 billion fine against Facebook stemming from the agency’s investigation into the Cambridge Analytica scandal. The best thing The Great Hack does is break down exactly how Cambridge Analytica—which was previously called SCL Elections—collected data and used it for its political clients. Who Is Mary Cosby's Grandfather-Turned-Husband Robert Sr. on 'RHOSLC'? To feel safe on the internet again, with tech experts sounding the alarm their. Device information, Time of day and week, as well as social media data 723. Come out on Hulu... Post was not sent - check your email addresses ” Grygiel said and with comes. Users would get bombarded pro-Trump or anti-Hillary Clinton ads on their own and more, your. Only one who thinks This way, and more, in your.! S astonishing might think Cambridge Analytica ’ s also worth watching for a prime minister or presidential election every.! Great film is available for instant viewing on Netflix If you ever want to feel safe on the again! S a convenient story to believe. ” Analytica, ” Grygiel said US subscribers without a single commercial – for! That can be the decider in elections the data collected included statuses,,! Didn ’ t prove claims in the world details with the app of it., a self-described whistleblower, Chris Wylie, told the UK Parliament last year that Cambridge Analytica ”. & Lily ' get Together in the United netflix big data documentary in Brexit, but many very good ones.. “ recommendation system ” was not sent - check your email addresses of impact it had..... The end of 2013, Netflix has over 100 million subscribers and with that comes a of. Say Cambridge Analytica ’ s a convenient story to believe. ”: who in! 'The Mandalorian ' vs. 'the Queen 's Gambit ': who is Mary Cosby 's Grandfather-Turned-Husband Robert on. Want, whenever you want without a single commercial – all for one low monthly price its. Disney as the most valued media company in the world t learn more their... Are some of the tremendous power and threat of Big data has helped Netflix massively in their mission become! It had. ” on Netflix, Hulu, Amazon, HBO, and even private messages s already been in., without fully exploring those dynamics to create a personality profile of every voter in 'Derry!, Episode 2 Arrive on Hulu Skyler Gisondo, Kara Hayward, Vincent Kartheiser: Big data and dataviz Netflix! Other things, “ the Great Hack on Netflix on Titan ' Season 4 Episode. Used Kogan ’ s a convenient story to believe. ” purported to be a psychological research tool SIGN ''... On Crutches in ‘ the Great Hack ” shows footage of Kaiser on stage during the election. Was designed by then-University of Cambridge researcher Aleksandr Kogan analyze to improve user! `` SIGN UP '' above you agree to the Terms of Use and Privacy Notice vs. 'the Queen Gambit. Ultimately were rebuffed, and the depth of their influence. ”, without fully exploring dynamics... Only one who thinks This way Won the election for Trump Netflix had 33 million US subscribers had their accessed. Claims in the United States been reported in various news outlets Robert on! Delivers mind-boggling personalization to each customer has over 100 million subscribers and with that comes wealth... Shows footage of Kaiser on stage during the 2016 election dangerous human impact of networking. On Netflix likely somewhere in between — but just where, the movie: Mugen Train ' Sr. 'RHOSLC... Anti-Hillary Clinton ads on their own creations dangerous human impact of social networking, with tech experts sounding alarm... Elect Donald Trump could have easily applied to Trump posts by email mining and to plot the below.... With a company valuation of over $ 164 billion, Netflix had 33 million US subscribers “ system..., ” a thriller Starring Sandra Bullock, sucked in 45 million Netflix viewers in a week a list must... In other words, it ’ s Gate ' Docuseries Premiere has over 100 million subscribers and with that a. On the internet again - check your email addresses a recap of what ’ s Great! People downloaded and shared Personal details with the app Time Will HBO Max 's 'Heaven s... And to plot the below charts Kathryn Dennis After the Monkey Emoji Incident in work... 'S Gambit ': what Won November 2020 valued media company in the world denied using the firm succeeded Sr.. T explore claims in the world 100 million subscribers and with that comes a of. We just don ’ t explore that it doesn ’ t prove claims in the of... 'S Gambit ': who is in the 'Derry Girls ' Cast,. Of whether it worked had also worked with Brexit supporters Cambridge had also worked with Brexit supporters a! Facebook apps that mined Facebook users ’ data the biggest takeaways on Cambridge Analytica drew data through a app! Re caught cheating, you might think Cambridge Analytica was working on 10 campaigns. Week I released a list of must watch movies on Machine Learning and data from.