It will showcase merchandise from top international recording artists including Tupac, Guns N' Roses, The Rolling Stones, and Bob Marley. ", Taylor Swift's new album to debut on Tmall Global. Amazon.in: Buy Taylor Swift [VINYL] online at low price in India on Amazon.in. Universal Music China, together with Bravado, announced that they will work closely within Tmall Global and Alibaba's ecosystem to help expand fan reach and interactivity through its technology and entertainment channels. The Bravado store will launch on Tmall Global, the largest cross-border business-to-consumer marketplace in China. Bravado's Tmall store will serve as a one-stop shopping destination for music and artist culture in China. Bravado is launching the items on Tmall HEYBOX, a designated product-debut channel for top brands, even before they start shipping globally. The store launch will be the first time that merchandise from Taylor Swift’s most recent album, “Folklore,” will be available in China. You can learn more about the rights you have by reading our terms of service. updated policy explains the mechanism of how we collect and treat your personal data. The store launch will be the first time that merchandise from Taylor Swift's most recent album, "Folklore," will be available in China. RED Tour (8/20/13), 1989 Tour (8/25/15), Reputation Stadium Tour (5/19/18). The collections will also be offered through Alibaba Group's Hey Box, … Other artist collections and collaborations will be added each month. level 1 Please Taylor Swift will be the store's first featured artist. Registration As the anticipation for China’s biggest shopping holiday of the year continues to grow, Taylor Swift has joined Chinese livestream megastar Viya Huang to help sell products ahead of 11.11, or Singles’ Day. The Bravado store will launch on Tmall Global, the largest cross-border business-to-consumer marketplace in China. In contrast with Kim Kardashian West’s livestream appearance with Huang in 2019, Swift’s slot was pre-recorded, though Huang expressed her hope that they can livestream together soon. Taylor Swift will be the store's first featured artist. Besides offering a full range of premium merchandise and exclusive and bespoke designer collaborations from a growing list of global recording artists and entertainers, the store will showcase a different featured artist each month, offering a specially curated range of products inspired and influenced by each featured act. Picture courtesy of Bravado . TikTok’s 90 days in the cooking pot. Bravado is the only global, 360 degree full service merchandise company that develops and markets high-quality licensed merchandise to a world-wide audience. Universal Music China, together with Bravado, announced that they will work closely within Tmall Global and Alibaba's ecosystem to help expand fan reach and interactivity through its technology and entertainment channels. Only the colour choice in sweatshirt here got my heart racing – this shade of green is beautiful on her. (via @tayswiftchina) pic.twitter.com/yJRVcE00aP — Taylor Swift News (@TSwiftNZ) November 8, 2020 1 comment 100% Upvoted Taylor Swift will be the store's first featured artist. [Photo/China.org.cn]. | Taylor Swift gifted some lucky fans a brand new #folklore beanie who watched Viya’s Tmall Global livestream — the beanie will also be available as part of the China exclusive merch collection! ET First Published: Nov. 10, 2020 at 1:18 p.m. Advertisement Like much of life in China, online shopping is a cutthroat competition. The Taylor Swift is the store’s first featured artist. ", We have updated our privacy policy to comply with Taylor Swift is headlining the countdown gala for Singles’ Day next week. Alibaba Group announced on Oct. 27 a partnership with Bravado, Universal Music Group's merchandising and brand management division, to bring iconic artists' merchandise and exclusive collaborations to Chinese consumers. The store launch will be the first time that merchandise from Taylor Swift’s most recent album, folklore, will be available in China. Even a global pandemic didn’t stop Taylor Swift, Kanye West, Elton John and more from making mega bucks from merch as well as music – though touring took a hit This is another partnership of Taylor Swift and TMall/Alibaba since last year’s 11.11 Concert. Other artist collections and collaborations will be added each month. Swift, an international pop star, performed at last year's Alibaba 11.11 Global Shopping Festival. The store launch will be the first time that merchandise from Taylor Swift’s Folklore campaign will be available in China. John Habbouch, general manager and CFO of Bravado, said, "This partnership with Tmall Global, in conjunction with our colleagues at Universal Music China, will provide both international and domestic artists with opportunities to engage more deeply with fans in China, and to continue to reach new consumers and audiences around the world. In addition, Swift will debut her newest collection exclusively on Tmall Global during Alibaba’s 11.11 Global Shopping Festival, giving Chinese shoppers access to it for two full weeks before anyone else in the world. ET The store launch will be the first time that merchandise from Taylor Swift's most recent album, "Folklore," will be available in China. the latest laws and regulations. Oh, and Taylor Swift, who’ll be the new store’s first featured artist – the first time merch from her ‘Folklore’ album has been sold in China. 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