Kellogg push ‘Be a Force of Nature’ message, Quaker champions health benefits in ‘I Owe It to Oats’ campaign, Nestlé Cereals support portfolio with spotlight on wholegrains, Nestlé partners with PHE to encourage healthy swaps, The Honey Monster returns to TV with new look, Ready Brek looks to heat up Brits in first TV advert in five year, Figure 30: Attitudes towards and usage of selected brands, July 2019, Figure 31: Key metrics for selected brands, July 2019, Brand attitudes: Weetabix and Quaker are ahead on trust and quality, Figure 32: Attitudes, by brand, July 2019, Brand personality: Kellogg’s Crunchy Nut and Krave are seen as most fun, Figure 33: Brand personality – macro image, July 2019, Weetabix and Quaker have the strongest health image, Figure 34: Brand personality – micro image, July 2019, Quaker has strongest association with natural and traditional, Figure 35: User profile of Quaker, July 2019, Weetabix sets the bar high with strong positive image, Figure 36: User profile of Weetabix, July 2019, Kellogg’s Crunchy Nut has a lead on being fun and delicious, Figure 37: User profile of Kellogg’s Crunchy Nut, July 2019, Kellogg’s Krave is widely seen as fun and indulgent, but loses out on healthiness, Figure 38: User profile of Kellogg’s Krave, July 2019, Dorset Cereals enjoys a lead as ethical, special and exclusive, Figure 39: User profile of Dorset Cereals, July 2019, Nestlé Shredded Wheat struggles to stand out from competition, Figure 40: User profile of Nestlé Shredded Wheat, July 2019, Ready Brek has an image as comforting and a family brand, Figure 41: User profile of Ready Brek, July 2019, Figure 42: Types of breakfast cereals eaten, May 2019, Large packet is most common porridge oat format, Figure 43: Porridge/oats formats eaten, May 2019, Figure 44: Variants of breakfast cereals eaten, May 2019, Figure 45: Frequency of eating breakfast cereals, May 2019, Figure 46: When breakfast cereals are eaten, May 2019, 16-34s are most likely to eat breakfast cereals outside breakfast, Figure 47: Functional benefits consumers would ideally like from a breakfast cereal, May 2019, Energy delivery is essential for category, Energy references are established in cereals, Energy boost claims likely to fall foul of ASA, Figure 48: Use of energy claims by breakfast cereal launches, 2018 and 2019, Gut health messages resonate in the category, Leading brands are spotlighting digestive support…, Figure 49: Kellogg’s Bran Flakes repack spotlighting gut health support, 2019, …but start-ups go the extra mile to champion gut health, Figure 50: Breakfast cereal brands with digestive health claim, 2018 and 2019, “Good” bacteria attracts interest in category, Adaptogens and nootropics are attracting buzz, Figure 51: Brain health claim and adaptogens in breakfast cereal launches, 2018 and 2019, Figure 52: Interest in breakfast cereal concepts, May 2019, Raise awareness of existing recyclability, Loop goes online to deliver on zero-packaging ambitions, Figure 53: Examples of on-pack British sourcing references in breakfast cereal launches, 2018 and 2019, British additions and flavours are a missed opportunity for the category, Unconventional ingredients and bases pique interest of Millennials, Nuts, legumes and psyllium are grain alterative to explore, Figure 54: Examples of vegetable additions and unconventional bases in breakfast cereal launches, 2018 and 2019, Figure 55: REWE Deine Wahl Triple Chocolate Crispy Muesli, Germany 2019, Figure 56: Behaviours relating to breakfast cereals, May 2019, Social media favourites prepared by three in 10, Signposting suitability can foster interest, smoothie bowl shortcuts garner interest, Going beyond ‘plus’ to functional claims is needed to drive standout, Proliferation of healthy characteristics creates consumer uncertainty, Figure 57: Attitudes towards breakfast cereals, May 2019, Figure 58: UK retail value sales of breakfast cereals, best- and worst-case forecast, 2019-24, Figure 59: UK retail volume sales of breakfast cereals, best- and worst-case forecast, 2019-24, Figure 60: Forecast of UK retail volume sales of RTE cereals, 2014-24, Figure 61: UK retail value sales of RTE cereals, best- and worst-case forecast, 2019-24, Figure 62: UK retail volume sales of RTE cereals, best- and worst-case forecast, 2019-24, Figure 63: Forecast of UK retail volume sales of hot cereals, 2014-24, Figure 64: UK retail value sales of hot cereals, best- and worst-case forecast, 2019-24, Figure 65: UK retail volume sales of hot cereals, best- and worst-case forecast, 2019-24, Figure 66: Leading manufacturers’ sales and shares in the UK retail RTE cereal market, by value and volume, 2017/18 and 2018/19, Figure 67: Leading manufacturers’ sales and shares in the UK retail hot cereal market, by value and volume, 2017/18 and 2018/19, Figure 68: Share of product launches in the UK breakfast cereals market, by sub-category, 2015-19, Figure 69: Share of product launches in the UK breakfast cereals market, by top 15 claims (sorted by 2018), 2015-19, Figure 70: Share of product launches in the UK breakfast cereals market making functional claims, 2015-19, Figure 71: Share of product launches in the UK breakfast cereals, by top 10 flavour components (sorted by 2018), 2015-19, © 2020 Mintel Group Ltd. All Rights Reserved | 沪ICP备17034376号. | Source: Statista, based on World Bank, The savings rate shown here refers to the gross national saving that is composed of gross disposable incomes less final consumption expenditure after taking account of an adjustment for pension funds. | Source: Statista, based on World Bank, IMF, Eurostat and national statistical offices, Estimated price level index for housing, water, electricity, gas and other fuels (U.S.=100). The hot cereals segment will however witness a relatively higher CAGR, attributed to burgeoning consumption in Asian countries. hot cereals and RTE (ready-to-eat) cereals. In contrast, the Food market in the Consumer Market Outlook covers only certain segments of processed food and excludes for example fresh food, oils and fats and some other items. Reading Support Figure 19: PHE’s baseline measurements and reduction targets for breakfast cereals and average sugar content in breakfast cereal launches, 2015-19, Use of cartoon characters remains controversial, Breakfast cereals in limelight in “ultra-processed” food scare, ‘One You’ campaign recommends 400-calorie breakfasts, Trends in younger age groups pose challenges, Figure 20: Trends in the age structure of the UK population, 2014-19 and 2019-24, Rising prices prop up value sales for brands, Kellogg’s Krave defies sugar concerns and bucks category trend, Figure 21: Leading brands’ sales and shares in the UK retail RTE cereal market, by value and volume, 2017/18 and 2018/19, Figure 22: Leading brands sales and shares in the UK retail hot cereal market, by value and volume, 2017/18 and 2018/19, Figure 23: Share of product launches in the UK breakfast cereals market featuring L/N/R sugar claims, 2015-19, Kellogg’s expands W.K. Data has been extrapolated from the last iteration of the World Bank's International Comparison Program (ICP) using inflation and exchange rate data . Data has been extrapolated from the last iteration of the World Bank's International Comparison Program (ICP) using inflation and exchange rate data . The indicator is valued at the current exchange rate of the respective year versus the US$. in the Breakfast Cereals market Although preferences across Europe and North America vary, breakfast cereals are usually eaten with milk or yogurt. The indicator is valued at the current exchange rate of the respective year versus the US$. These include personal care products and services, personal items like watches and jewellery as well as all other products and services not mentioned elsewhere. | Source: Statista, based on IMF WEOD, The indicator shows the total number of private households in the selected region. Due to local taxes, the overall tax rate may vary within the country. Included are both consumption of goods as well as services (cleaning and cobblers). Post author By Alex; Post date 28th September 2020; Breakfast Cereal Market Forecast 2020-2026 . 27 August 2020. Among these North American region has the major market share with U.S and Canada having a strong presence of breakfast cereals manufacturers. Kellogg no added sugar range, Quaker and Lizi’s launch reduced-sugar kids’ cereals, Spoon Granola achieves low-sugar formulation, Figure 24: Examples of UK breakfast cereal launches making a L/N/R sugar claim, 2019, Kellogg’s rolls out “contemporary” pack design…, Figure 25: Examples of Kellogg’s breakfast cereal packaging refresh, 2019, Figure 26: Share of product launches in the UK breakfast cereals market, by top 10 companies (sorted by 2018), 2015-19, Nestlé ramps up convenience with Box Bowls, Shropshire Granola offers On The Go convenience for kids, Figure 27: Examples of UK breakfast cereal launches in convenient packaging, 2019, Oat Cheerios target the porridge-averse, Quaker adds flavours, Dorset Cereals launches digital-first campaign, Figure 28: Total above-the-line, online display and direct mail advertising expenditure on breakfast cereals, by segment, 2015-19, Kellogg’s reinforces position as biggest advertiser, Crunchy Nut continues humorous “irresistible” theme, Figure 29: Total above-the-line, online display and direct mail advertising expenditure on breakfast cereals, by top five advertisers (sorted by 2018), 2015-19, Special K continues ‘Powering you’ campaign, Weetabix Protein advert returns, W.K. Healthier but convenient breakfasts are a big opportunity, especially those... “The pandemic prompted a shift in breakfast, with at-home consumption taking a greater role and options from foodservice operators significantly diminished, as morning commutes were, for much of the country and the year, also reduced. COVID-19 has provided the stagnating breakfast cereals market with a temporary boost, as the nationwide lockdown brought out-of-home breakfasts to the home overnight. The weights of the components vary by country according to local consumption patterns. Also, increased adoption of western lifestyle has paired the driving factors of the market sales. In Asia-Pacific region, China dominates the market contributing the maximum market share, followed by Japan and Australia. | Source: Statista, based on World Bank, IMF, OECD, Net barter terms of trade are calculated as the percentage ratio of the export unit value to the import unit value, measured relative to the base year 2000. | Source: Statista, based on World Bank, IMF, Eurostat and national statistical offices, Estimated price level index for recreation and culture (U.S.=100). | Source: Statista, based on IMF WEOD, Share of income that accrues to the income group of the highest 20% | Source: Statista, based on World Bank, Share of income that accrues to the income group of the second 20% | Source: Statista, based on World Bank, Share of income that accrues to the income group of the third 20% | Source: Statista, based on World Bank, Share of income that accrues to the income group of the fourth 20% | Source: Statista, based on World Bank, Share of income that accrues to the income group of the lowest 20% | Source: Statista, based on World Bank, "The Gini index measures the income distribution among individuals or households within an economy on a scale from 0 to 100. | Source: Statista, based on IMF, The indicator shows as a result of surveys the difference between positive and negative answers of consumers regarding their economic situation and plans for major purchases in the form of an index that has the long term trend (=100) as its basis. The "Global Breakfast Cereals Market [By Category - Ready-to-Eat Cereals & Hot Cereals; By Region - Europe (The UK, France & Germany), North America (The US & Canada), Asia Pacific (Japan, China & South Korea)] Outlook 2027" report has been added to ResearchAndMarkets.com's offering.. Global Cereal Bar Market Share The market research report covers the analysis of key stake holders of the market. Snack bars are now being consumed for lunch and afternoon tea, with a … You can find the source in the data box in the lower left corner. The indicator is valued at the current exchange rate of the respective year versus the US$. The brand leader of crunchy muesli in the UK is their Luxury Crunchy. The indicator is valued at the current exchange rate of the respective year versus the US$. | Source: Statista, based on Economist, Displayed is the standard rate. The COICOP definition varies from the market definitions employed in the Consumer Market Outlook. The group's second largest international market is now Australia. in percent. The indicator is valued at the current exchange rate of the respective year versus the US$. in the Breakfast Cereals market The cereal manufacturer blamed the figures on poor demand for its products in the US and a challenging UK market. Breakfast Cereals & Cereal-Based Foods Production in the UK industry trends (2015-2020) Breakfast Cereals & Cereal-Based Foods Production in the UK industry outlook (2020-2025) poll Average industry growth 2015-2020 : x.x lock Purchase this report or a membership to unlock the average company profit margin for this industry. The Company Products including cookies, crackers, toaster pastries, cereal … The session covered what to look out for in global and domestic grain and oilseed markets during 2020/21. | Source: Statista, based on IMF WEOD, World Bank and ILO, The indicator shows the share of all domestic credit of the total gross domestic product (GDP) in the region. The RTE cereals segment registered a value of US$ 27.8 Bn in 2012, and will remain the higher market shareholder over the forecast period. In this short video, … New, Everything you need to know about the industry development, Find studies from all around the internet. In 2019, an estimated 14.96 million people used Kellogg's products in Great Britain. Written by Alice Pilkington, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers. Reading Support yoy, -3.7% Data has been extrapolated from the last iteration of the World Bank's International Comparison Program (ICP) using inflation and exchange rate data . The “Revenue” tab shows a comparison of revenues for the leading economies in the selected market (market segment, region) and year. 62% of people who eat and buy cereals state that swapping their favourite cereal brand for a cheaper version is a good way to save money. Kellogg’s products are manufactured in 18 countries and marketed in more than 180 countries and it employs around 32000 employees. Accessed January 17, 2021. https://www.statista.com/outlook/40090100/156/breakfast-cereals/united-kingdom, Breakfast Cereals - United Kingdom. Added latest farm cereal stocks dataset. (n.d.). | Source: Statista, based on KPMG, GDP share of total health care spendings (public and private) in the selected region | Source: Statista, based on World Bank, WHO, national statistical offices, Number of physicians per 1,000 inhabitants in the selected region | Source: Statista, based on World Bank, Number of hospital beds per 1000 inhabitants in the selected region | Source: Statista, based on World Bank, WHO, The indicator shows the percentage of the adult population (18 years or older) in the selected region with a Body Mass Index (BMI) of 25 or higher. These indicators, together with data from statistical offices, trade associations and companies serve as the foundation for the Statista market models. Cereal Partners UK ranks as the local #3 behind Kellogg's and Weetabix with combined sales of around £170m and around 10% value share of the £1.7bn cold & hot cereal sector. The global breakfast cereal market is led by the US, the UK, France, Spain, Italy and Russia, with these countries both producing and consuming the largest volume of cereals, according to research from Global Industry Analysts. | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices, Consumer price index (CPI) for a weighted basket of goods and services. This index measures how many goods and services a country had to export to finance its imports. The definitions of labor force and unemployment differ by country. Breakfast Cereal Industry 2020 – Market Size, Share, Price, Trend And Forecast To 2026- DataIntelo. Data has been extrapolated from the last iteration of the World Bank's International Comparison Program (ICP) using inflation and exchange rate data . Brand shares below 5% are attributed to the category “Others”. Alice Pilkington Food & Drink Analyst. Gaps filled with next higher COICOP position | Source: Statista, based on IMF, national statistical offices, Consumer price index for miscellaneous goods and services. The Breakfast Cereals segment is expected to show a revenue growth of -1.0% in 2022. Here you can find more studies and statistics about "Breakfast Cereals". In 2006, Nestlé acquired local food company Uncle Toby's, whose breakfast brands now fall … Market research on the breakfast cereals industry. | Source: Statista, based on World Bank, IMF, Eurostat and national statistical offices, Estimated price level index for clothing and footwear (U.S.=100). The data source is specified individually for each data set. | Source: Statista, based on World Bank, IMF, Eurostat and national statistical offices, Estimated price level index for health (U.S.=100). What Does The Covid-19 Global Insights Hub Give You Access to? Facebook: number of monthly active users worldwide 2008-2020, Smartphone market share worldwide by vendor 2009-2020, Number of apps available in leading app stores 2020. Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead? Providing the most comprehensive and up-to-date information and analysis of the Breakfast Cereals UK market including the behaviours, preferences and habits of the consumer. These include personal care products and services, personal items like watches and jewellery as well as all other products and services not mentioned elsewhere. Retrieved January 17, 2021, from https://www.statista.com/outlook/40090100/156/breakfast-cereals/united-kingdom, "Breakfast Cereals - United Kingdom." ""0"" would mean a perfectly equal distribution (everyone has the same income) while ""100"" would mean perfect inequality (one person gets all income). Breakfast cereals in U.S. and Canada has been significantly growing since last few … Published Date: Mar, 2018; Base Year for Estimate: 2016; Report ID: GVR-2-68038-111-5; Format: Electronic (PDF) Historical Data: 2014 - 2016; Number of Pages: 122; … The ""Average Volume per Capita"" box shows the average volume of the selected market (market segment, region) per person for each year. This group inlcudes the purchase of vehicles, maintenenace of vehicles as well as transportation services. Reading Support It is the UK's fourth largest cereals manufacturer after Kelloggs, Nestlé and Weetabix. Kellogg accounted for 28.6% of global breakfast cereals market share in 2017. The market is expected to grow annually by 1.2% (CAGR 2021-2025). In the Breakfast Cereals segment, volume is expected to amount to 606.2 mkg by 2025. | Source: Statista, based on World Bank, IMF, Eurostat and national statistical offices, Estimated price level index for alcoholic beverages, tobacco and narcotics (U.S.=100). Overview and forecasts on trending topics, Key figures and rankings about brands and companies, Consumer insights and preferences in various industries, Detailed information about political and social topics, All key figures about regions and countries, Everything you need to know about Consumer Goods, Identify market potentials of the digital future, Technology Market Outlook , together with data from statistical offices, trade associations and companies serve as the big brands ’ dominance the. Insights Hub Give you Access to only download this statistic if you wish residential of! 2020 ; Breakfast cereal market share, growth, Key players the brand leader of crunchy muesli in lower... 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Dietary patterns are driving the Breakfast Cereals segment is projected to reach US $ 2,813m in.! Date January 6, 2021, from https: //www.statista.com/outlook/40090100/156/breakfast-cereals/united-kingdom, Breakfast Cereals how many goods and services a had... Is projected to reach US $, growth, Key players a constant exchange rate is projected to reach $!